A recent study published in the Columbia Journalism Review has revealed that Google’s algorithm gives most of its Top Stories results to articles from just 20 outlets.
The study made by researchers from Northwestern University revealed that Democrat-leaning CNN, The New York Times and The Washington Post alone accounting for a whopping 23 percent of article impressions in Google. Sputnik spoke to Fong Choong Fook, theCEO of the LGMS Cyber Security firm in Malaysia for more on the story.
Sputnik: Google has always denied any political bias and insists that its Top Stories are chosen by an algorithm that detects popularity. How true is this?
Fong Choong Fook: Even though a recent study has shown that Google’s Top Stories section is bias and favour against left-wing news sources, but unless Google voluntarily disclose their aggregation algorithm, this shall always subject to debate or speculation.
Sputnik: And how likely is it that Google would disclose its aggregation algorithm?
Fong Choong Fook: It’s near to Impossible, even until today, Google is constantly updating their search algorithm. It’s their trade secret and I seriously doubt that they will ever disclose, even under the pressure on congress hearing. They won’t budge an inch.
Sputnik: From a technical point of view, how is such selectiveness in Google’s Top Stories feasible? What algorithm should be run for it to work that way?
Fong Choong Fook: Technically, the selection of news and stories can be easily controlled using algorithm that is written to pick and choose what the publisher (in this case — Google) want. The selection algorithm can be programmed to observe parameters that based on targeted phrases, sentences, keywords, names, or, even the identity of the interviewee.
Full article from Sputnik News
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